What changes in a customer’s mindset to shift the thrill of buying into the dread (and possible avoidance!) of being sold to? And more importantly, how can businesses bridge this gap to offer a more positive experience for customers?

This article will explore how seemingly small actions can shape our lives. By understanding how habits work and learning from the routines of successful people, you can discover a winning formula for a more productive, fulfilling, and successful life.

The good news is that productivity isn’t about tackling everything at once; it’s about taking small, strategic steps to build momentum. There are tried-and-true methods to help you get started, stay focused, and finish strong.

The truth is, a CRM alone isn’t a magic solution. Without the right strategies and implementation, those silos can persist—even with the best tools. Let’s dive into what’s going wrong, how data silos are holding your team back, and how to finally break them down for good.

If you’ve landed here, you already know why a CRM is critical for your real estate agency. What you need now are practical tips to set it up for success. Most articles stop at the "why" of CRMs—but we're going to focus on the "how." Let’s dive into actionable steps and examples to customize your CRM and make it work for you.

Struggling with a cluttered CRM? Our latest blog dives into the essentials of CRM hygiene—how to organize your system, streamline processes, and keep your data fresh to drive better results and team efficiency.

Imagine being able to take the sting out of criticism and transform it into a springboard for your brand's success. Customer complaints are never just problems; they’re like a litmus test for overall customer satisfaction. If we retrain ourselves to view them as opportunities they are a chance to listen, pivot, and create unforgettable customer experiences that drive loyalty and growth. Here's how to make complaints work for you.

Although growing businesses often can’t compete budget-wise with established brands, they can find themselves on an even playing field when it comes to leadgen through brand advocacy. Read on for tips on building brand advocacy and real-life examples of companies who use brand advocates as their primary marketing (and success) tool.

This article offers four practical strategies to boost sales performance and support your team in Q4. Tips include encouraging breaks, providing essential resources, setting realistic goals, and celebrating wins—building momentum and resilience as the year closes out.

Learn how to transform every discovery call into a win by focusing on information gathering, asking open-ended questions, and building trust. Use insights gained to understand customer needs, track trends, and strengthen strategies.

Ever feel like you’re running on a marketing treadmill? You’re working tirelessly, but your SMB can’t keep up with the big players. Traditional marketing strategies drain your budget and time, and your competition seems to have all the high-tech tools in their arsenal. Ready to learn how to unleash the power of AI for your small business? Read on.

If your sales team is still manually logging calls, chasing leads, and juggling spreadsheets, you’re not just falling behind your competitors — you’re also losing valuable deals. In this article, we discuss how AI CRMs can streamline your processes and boost your team’s efficiency.

Assigning work to volunteers, pulling up donors’ contact details, analyzing fundraising campaigns — these are necessary tasks nonprofits and charities carry out so they can achieve their philanthropic mission. Here we’ll cover five key ways a CRM can help your nonprofit or charity thrive so your clients can as well.

Personalization in email marketing means tailoring your messages to each individual’s unique interests and needs. It makes your emails more engaging and helps you turn subscribers into customers.

Is your call center technology keeping up with the times? Rising customer expectations and relentless technological advancements are changing the call center as we know it — and fast. Gartner predicts that by 2025, four out of every five customer service organizations will use generative AI to enhance agent performance and better meet customer expectations.1 Falling behind on trends like these could mean longer wait times, frustrated customers, and, ultimately, lost revenue. That’s why we’re here to clue you in. Below, we explore five predictions for how technological advancements will shape the future of call centers.