Performance

What if your CRM actually understood what you were trying to do?

A hundred smart, practical tweaks any team can make - because real efficiency comes from what you fix behind the scenes, not flashy overhauls.

Learn how Fireberry helps growing teams simplify sales, service, and operations with one powerful, fully customizable CRM - no dev required.

From hype to intelligent agents - AI is transforming how CRMs operate across sales, marketing, and service.

This post explores what CRM predictive analytics is, how it works, and the real ways it’s helping sales teams grow revenue and strengthen customer relationships.

AI agents are moving from assistants to autonomous coworkers. This post breaks down what they are, how they work, and what their rise means for the future of your job.

What changes in a customer’s mindset to shift the thrill of buying into the dread (and possible avoidance!) of being sold to? And more importantly, how can businesses bridge this gap to offer a more positive experience for customers?