Sales

Tapping Into the Thrill of Buying: How to Win Buyers Without Pushing Them Away

What changes in a customer’s mindset to shift the thrill of buying into the dread (and possible avoidance!) of being sold to? And more importantly, how can businesses bridge this gap to offer a more positive experience for customers?

How to Set Up Your Real Estate CRM: A Step-by-Step Guide

If you’ve landed here, you already know why a CRM is critical for your real estate agency. What you need now are practical tips to set it up for success. Most articles stop at the "why" of CRMs—but we're going to focus on the "how." Let’s dive into actionable steps and examples to customize your CRM and make it work for you.

CRM Hygiene: How a Tidy System Powers Big Results

Struggling with a cluttered CRM? Our latest blog dives into the essentials of CRM hygiene—how to organize your system, streamline processes, and keep your data fresh to drive better results and team efficiency.

The Q4 Push: 4 Tips to Boost Sales Performance in the Final Stretch

This article offers four practical strategies to boost sales performance and support your team in Q4. Tips include encouraging breaks, providing essential resources, setting realistic goals, and celebrating wins—building momentum and resilience as the year closes out.

Information Gathering: How to Turn Every Discovery Call Into a Win

Learn how to transform every discovery call into a win by focusing on information gathering, asking open-ended questions, and building trust. Use insights gained to understand customer needs, track trends, and strengthen strategies.

Sales Automation: How CRM Can Boost Your Team’s Efficiency in 2024

If your sales team is still manually logging calls, chasing leads, and juggling spreadsheets, you’re not just falling behind your competitors — you’re also losing valuable deals. In this article, we discuss how AI CRMs can streamline your processes and boost your team’s efficiency.

7 Signs It’s Time To Switch CRMs + Tips For a Smooth Transition

Is your current CRM as good as it could be? If not, you may be losing a competitive edge. Nearly one in five businesses switched CRMs in 20221 — gaining access to better features, a more intuitive user experience, and even a lower annual cost. No software is perfect, but if your gut — or your team! — has been telling you something’s not right with your current setup, it may be time to switch CRMs. In this article, we look at a few important warning signs that your CRM could be slowing down your sales and marketing efforts. We also offer practical tips to make your migration a success.