About the author:
Richard Sutherland

Richard Sutherland

Technical Writer and Former Contact Center Team Leader

Richard Sutherland B.Sc. (Hons) is a technical writer with over 20 years of experience in the CRM industry. His background includes leading call center teams for Samsung Electronics and developing CRM software for ASDA. With a particular focus on technology, customer experience, and the evolving role of AI in CRM, Richard's writing has been featured in publications such as Techopedia, TechRadar, and IT Pro.

About the author:Richard Sutherland

RECENT ARTICLES

How Small Businesses Can Drive Marketing Success (with AI-powered CRMs)

Sales Automation: How CRM Can Boost Your Team’s Efficiency in 2024

Personalization in Email Marketing: How CRM Systems Can Help SMBs Stand Out

The Future of Call Center Technology: What Managers Need to Know

Revolutionizing Call Centers: The AI-Powered CRM Transformation

Is Your CRM Leveraging AI to Boost Your Call Center Customer Experience?

What Safeguards Does Your CRM Offer Against High Call-Rep Turnover Risks?

5 Strategies to Boost Call Center Agent Morale and Performance

About the author:
Richard Sutherland