VP Marketing

Fireberry is an end-to-end business management platform tailored for business specific needs.

From marketing to sales to customer service, and more, Fireberry makes it easy for the entire business to work together.

Each department is powerful on its own, but together they can be explosive.

Fireberry was built from the ground up by developers who already knew back in 2011 that there had to be a better way to improve customer relations and decided to develop a software for every need aimed to keep customers delighted.

After conquering the local market with more than 2000 satisfied Israeli customers from various industries, we are ready to go global.

As VP of Marketing at Fireberry, you’ll drive customer acquisition, revenue growth, and brand awareness. You'll oversee digital marketing, content, and demand generation while collaborating across teams. This role is ideal for a strategic leader who is ready to take Fireberry to be global.

As a VP Marketing in Fireberry you will…

• Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition in line with company objectives.
• Lead a small team of marketing professionals, providing guidance, support, and mentoring
• Oversee the development and implementation of digital marketing campaigns, including content marketing, social media, SEO/SEM, email marketing, and marketing automation.
• Collaborate with cross-functional teams, such as Sales, Product Management, and Customer Success, to align marketing initiatives with overall company strategy and drive revenue growth.
• Utilize market research and customer insights to identify target segments, understand customer needs, and develop effective positioning and messaging strategies.
• Manage the marketing budget, allocate resources effectively, and analyze campaign performance to optimize return on investment.
• Stay updated on industry trends, emerging technologies, and competitive landscape to identify new opportunities and recommend strategic adjustments to the marketing approach.
• Oversee the production of marketing collateral, including website content, sales presentations, case studies, and whitepapers, ensuring consistent branding and messaging across all channels.
• Build and maintain strong relationships with key industry influencers, media outlets, and strategic partners to enhance brand visibility and generate positive PR opportunities.
• Drive customer advocacy and loyalty programs to increase customer retention, referrals, and upsell/cross-sell opportunities.
• Monitor and analyze marketing metrics, provide regular reports to the executive team, and use data-driven insights to continuously improve marketing performance.

To be a VP Marketing in Fireberry you need…

• 10+ years of experience leading marketing teams, of which 5+ in SaaS companies - a must!
• Proven track record in leading global marketing strategies, preferably in SaaS or tech-driven companies.
• Strong leadership skills – ability to build, manage, and scale high-performing marketing teams.
• Expertise in digital marketing, SaaS tools, and marketing automation platforms.
• Data-driven mindset – strong analytical skills and decision-making based on performance insights.
• Experience managing and optimizing multi-channel marketing budgets.
• Excellent communication skills in English
• Bachelor’s degree – a must.
• Creative, hands-on, and results-oriented – thrives in a fast-paced, dynamic environment.